Which skill in digital marketing yields the highest income?

As I’ve browsed through platforms like Reddit and TikTok, I’ve noticed numerous recent graduates struggling to find jobs after studying digital marketing, including myself. I’m curious to identify the skill that can bring in the most revenue. Is it more beneficial to pursue a role in an agency focusing on social media, or is there a specific area of marketing that offers better compensation? Additionally, should I consider deepening my knowledge in SEO and analytics tools like Google Analytics?

Honestly, mastering SEO can be mega lucrative. A lot of businesses wanna rank higher on search engines. plus, if u can wrap it with strong content strategy, you’ll be in demand. Also, if ur skilled in data analytic reporting, u can add that extra value to your skills.