Hello everyone. I’m in the process of posting a job listing on LinkedIn for a digital marketing expert. Could someone suggest a solid book that offers a collection of effective interview questions along with ideal responses to help select the most suitable candidate?
hey flyingeagle, try checking out a book i found called “digital marketing playbook interview edition”. it has a real mix of qns on analytics and creative campaign mgmnt that helped me spot solid talent. might be a nice starting point for you too
Hey FlyingEagle,
I’ve personally tried using a resource called “How to Ace the Digital Marketing Interview” which was pretty comprehensive. It isn’t just a list of questions—it offers context on what makes each question useful and how responses can be interpreted. I remember one section that delved into how candidates handle crisis management on digital platforms, which I thought was a clever way to gauge not just technical skills but also problem-solving abilities.
I’m curious, have you considered mixing these scenario-based questions with something to reveal how creative they might be when faced with rapidly changing trends? I think even a follow-up discussing the latest social media algorithm adjustments could add some depth to the process. For instance, asking them to explain what adjustments they’d propose in response to a sudden drop in engagement could be enlightening.
What are your thoughts on balancing technical acumen with strategic insights during interviews? I’d love to learn if anyone else has experimented with this approach or if there’s another resource that digs even deeper into these scenarios. Let’s discuss!