Hello everyone, I’m curious about the methods that have proven most effective in gaining customers for your SaaS. What channel did you initially choose – was it cold outreach, paid advertising, or a different strategy? I appreciate any insights or success stories you can share. Thank you in advance for your advice!
Based on my experience with SaaS startups, a blended approach has delivered the best customer acquisition results over time. Initially, I focused on cold outreach, but quickly recognized the value of building trust with strategic content and educational resources. Shifting to an inbound approach proved more sustainable, allowing natural customer referrals to strengthen our growth. This method not only increased engagement but also improved conversion rates. Adjusting the balance between proactive outreach and organic content was key to refining our messaging and building a loyal customer base.