My paid ad strategy resulted in a $46 CAC with very few conversions. How did your initial CAC and early user acquisition fare, particularly your first 10–20 customers?
hey, my early cac hit about $55, with plenty of ups nd downs. i had to rejig my ad strategy multiple times as early adopters came in sporadically. though messy, it got me moving forward. good luck with yours!
Initially, I encountered a CAC of around $62 when securing my first 15 customers. I experimented with several acquisition strategies, and it became clear that the early phase required a flexible approach. I engaged more with niche communities and refined my messaging while testing different ad placements. Although the cost seemed high at the start, these efforts provided valuable insights that helped reduce expenses over time without compromising quality. Experimentation proved key, and leveraging feedback allowed me to adjust strategies quickly to drive more sustainable growth.
Hey all! I remember starting out with my early user acquisition where the CAC was also in the mid-$50 range. I experimented a lot with tweaking both the creative and the audience – sometimes I went down unexpected rabbit holes like engaging directly in niche online groups, and some of that direct conversation turned into curious users who were happy to join our early beta. I often felt that the personal touch, even if it seemed a bit less professional at first, ended up building some genuine trust. I’m really interested to know if anyone else had surprises with user engagement that weren’t directly tied to your ad spend? How did you balance your budget between ads vs. those hands-on community efforts? Looking forward to hearing more stories and strategies!