My initial ad effort resulted in a $46 customer acquisition cost with very few conversions. I’m curious about your early CAC and how you secured your first users.
Hey Jade72, interesting thread indeed! In my early stage, I remember coming in at around $35 for a customer which felt pretty reasonable compared to some benchmarks I’d heard of. I ended up leaning heavily on building relationships with early adopters via interactive content and really tuning into user feedback from day one. I even tried a couple of micro-influencer collaborations that, while small scale, created a nice buzz around what I was offering. I’m curious what adjustments you made after the initial ad push—did you experiment with different channels or tweak your messaging? Would love to hear more about how you transitioned from those early results to scaling up!