I’ve been wondering about email marketing effectiveness for online stores. Does anyone have an idea about how many promotional emails from e-commerce brands actually make it to the inbox?
For instance, if a company sends out 1000 emails, how many of those do you think get caught by spam filters? I’m really curious about the average numbers here.
It would be great to hear from people who have experience with this or any stats you might have come across. Thanks in advance for your insights!
Based on my experience in e-commerce marketing, the percentage of emails landing in spam folders can vary widely, but industry averages suggest around 10-20% of promotional emails get flagged as spam. However, this figure isn’t set in stone. Factors like sender reputation, email content quality, and list hygiene play crucial roles. I’ve found that regularly cleaning email lists, avoiding spammy language, and maintaining consistent sending patterns can significantly reduce spam rates. It’s also worth noting that different email service providers have varying spam detection algorithms, so results can differ across platforms. Ultimately, continuous monitoring and optimization of email campaigns are key to improving deliverability rates.
yo wittycodr99, from what i’ve seen, it’s like 15-25% of ecommerce emails hit spam. depends on tons of stuff tho. some companys do way better, others worse. gotta keep tweakin ur emails n lists to get better. anyone else got different numbers?
That’s such an interesting question about e-commerce emails and spam folders. I’ve always wondered about that too!
Have you tried sending out any email campaigns yourself? I’m super curious to hear if you’ve noticed any patterns with your own emails landing in spam.
From what I’ve heard, it can really vary a lot depending on the sender’s reputation, email content, and recipient’s settings. But I’d love to know more specifics too.
Do you think certain types of e-commerce emails (like abandoned cart reminders vs. new product announcements) might be more likely to end up in spam? Or maybe it depends more on the company size?
Anyone else here have experience they can share about this? It seems like such a crucial thing for online stores to get right!
