Hey there, Grace_42Read! I’ve been mulling over this a bit and it seems like the magic might actually lie in a hybrid approach. I mean, why not build in-house expertise to showcase that authentic face of the brand while still consulting with external talent for fresh and innovative insights? I’ve seen a couple of brands create some really cool pre-launch teasers by sharing behind-the-scenes moments and snippets of product development, which really stokes the curiosity of potential customers. Wouldn’t it be interesting to experiment with some short, spontaneous live sessions on IG or untidy, raw TikTok clips that really show off the personality behind the brand? There’s something that about real-time interaction that can create buzz and a sense of community even before the products officially hit the shelves. Also, what are your thoughts on using these platforms to gather feedback or even early-stage product ideas? I’d love to know if anyone has had success with this type of grassroots approach in a similar launch scenario!
Having worked with a brand in a similar space, I found that crafting a consistent narrative across our channels really drove engagement even before the official launch. We tailored our messaging and visuals to tell the brand story in a way that resonated with our target market. While we engaged a boutique agency for their design and strategic planning expertise, our internal team maintained a hands-on approach to content creation and real-time interaction. This balance not only built excitement but also allowed for quick feedback loops that informed product refinements in the pre-launch phase.
hey there, i recken in-house socials brings genuin brand vibe. mixing a few micro influenzers might just add that raw, real touch for pre-launch hype over too polished agency feels.