I’m exploring strategies beyond simple scaling for an established ecommerce account.
Any ideas on refining product feeds, updating assets, auditing keywords, ensuring precise conversion tracking, and enhancing SEO for product pages?
In my experience, the best approach is to implement a cohesive strategy that ties together product data, ad content, and customer tracking. Refining product feeds means ensuring that every detail is up-to-date and structured for optimal visibility. It’s beneficial to continuously update creative assets to reflect seasonal trends and match customer search intent. Regularly auditing keywords while making adjustments based on conversion data allows you to fine-tune your bidding strategy. I’ve also seen solid improvements when aligning SEO efforts on product pages so that they work in tandem with the messaging in your ads.