Hey everyone, I’m looking for some advice from seasoned e-commerce entrepreneurs.
I recently launched a clothing brand and utilized influencer marketing with ten micro-influencers. I also got a website made to accept preorders.
Currently, I have over 1,000 followers on social media, but only 15 subscribers on my email list.
If you were in my situation, what methods would you use to achieve 100 preorder sales without spending on marketing?
I really appreciate any suggestions you can offer.
engaging with those 1,000 followers is key. Try hosting live Q&A sessions. creating entertaining content and interacting often can push engagement. post about exclusve preorder perks to attract more subs on ur email list. even no budget doesnt mean no creativity, right? good luck!
Having just launched your brand, utilizing user-generated content can be incredibly effective. Encourage customers who have already preordered to share their experiences on social media, offering to feature their posts on your accounts. Participation incentives, like entry into a giveaway, can motivate more of your followers to take action. Additionally, consider leveraging your social media by showcasing behind-the-scenes content to create a connection with your audience. This transparency often builds trust and excitement, helping to drive those initial sales.
Hey Daisy_Whimsical, launching a new clothing brand sounds super exciting! Here’s a thought, have you considered doing a collaboration with another small brand or business? Sometimes cross-promotions can introduce your brand to a new audience without any cost. Maybe a local boutique or a shop with a similar target audience?
Also, what about hosting a virtual pop-up shop? You could do it on Instagram Live or even through your website. It’s a great way to showcase your products, tell the story behind your brand, and directly interact with potential buyers in real time. You could offer exclusive deals for those attending, making it even more enticing!
And while getting those email subscribers is important, have you thought of creating an engaging newsletter? Share interesting stories, fashion tips, or behind-the-scenes looks that make people want to sign up. What do you think? Engaging on different levels might help push those preorders up!
Can’t wait to hear what’s working or any new ideas you come up with!