Hey everyone! I’m new to Google Ads and I’m gonna run some campaigns for a friend’s online shop. We don’t have much money to spend, so I’m not sure where to start. Should I go with Search Ads or Shopping Ads? Which one gives more bang for your buck when you’re just starting out?
I’ve heard retargeting can be good too, but maybe that’s for later? Right now I’m thinking we should try to get new customers.
Does anyone have tips on how to get the most sales possible with a tiny budget? I’d love to hear from people who’ve done this before!
Based on my experience, I’d recommend starting with Search Ads for a limited budget. They offer more control over targeting and usually have a lower cost per click compared to Shopping Ads. Focus on highly specific, long-tail keywords related to your friend’s products to maximize relevance and minimize competition.
However, the best approach depends on the nature of your friend’s online store. If the products are visually appealing and competitively priced, Shopping Ads might be worth testing alongside Search Ads.
For maximizing sales when funds are tight, consider initiating a small, focused campaign, using negative keywords to filter out irrelevant traffic, setting up conversion tracking to measure ROI, and regularly reviewing and adjusting your campaigns based on performance data.
Remember, patience and continuous optimization are key with a limited Google Ads budget.
hey climbinmountain im no expert but search ads is a good start for small budgets. its easier to use and helps target buyers. once u get some data, try shopping ads too. good luck with ur campaigns!
Ooh, starting with Google Ads can be quite the adventure! I’ve been there and it’s both exciting and a bit nerve-wracking, right?
Have you thought about starting with a mix of both Search and Shopping Ads? I found that combo worked wonders for my cousin’s handmade jewelry store when we were on a shoestring budget.
What kind of products does your friend’s shop sell? That could make a big difference in which ad type performs better.
And speaking of budget, have you looked into any of Google’s smart bidding strategies? They can be pretty nifty for stretching those ad dollars.
Oh, and don’t forget about writing really catchy ad copy! Sometimes that’s the secret sauce, you know?
Curious to hear more about your friend’s store. What’s the most unique thing they sell?