Online Shopping: Full Page Checkout or Pop-up Window?

Ecom
1

Hey everyone! I’m building a custom online store for a client and I’m stuck on how to set up the checkout process. Right now customers can add items to their cart through a modal window but I’m not sure what to do next.

Should I:

  1. Send them to a separate full-page checkout on the payment provider’s site that I can customize to match the main site’s look?

  2. Use a pop-up window for the entire checkout process that shows over the main site?

The full page might feel more secure but could get out of sync with the main site. The pop-up is easier to keep consistent but might seem less trustworthy or get blocked.

What’s your experience? Do customers prefer one way over the other? Any tips on making either option work well?

Thanks for your help!

2

yo swimmingcloud, ive tried both n honestly, full page feels safer 4 customers. popups can b sketchy. but rly depends on ur client’s product n target audience. maybe do sum user testing? see wat works best. just make sure its smooth n fast, thats wat matters most in th end

3

Hey there SwimmingCloud! Interesting dilemma you’ve got. I’ve actually been wondering about this myself lately.

Have you thought about maybe doing a hybrid approach? Like, keep the cart in a modal but then transition to a full page for the actual payment part? That way you get the best of both worlds - quick add-to-cart, but a more secure-feeling checkout.

I’m curious, what kind of products is your client selling? Sometimes the type of items can influence what checkout style works best. Also, have you looked into any A/B testing tools? Might be worth trying both options with real customers to see which converts better.

Whatever you choose, I think the key is making it super smooth and easy to use. Nothing kills a sale faster than a clunky checkout process, right? Let us know what you end up going with!

4

In my experience, a full-page checkout provides a more seamless and secure experience for customers. Transitioning from a modal to a dedicated page fosters trust and helps maintain focus without the distractions of the main site. Ensuring a consistent design and clear navigation between pages is crucial. Additionally, consider the checkout’s performance across all devices. A single-page design can also be effective if it keeps the process concise and responsive. Ultimately, the priority should be on a straightforward, trustworthy process that minimizes friction.