Hi folks! I’m a newbie in the world of Facebook ads for my online store. I sell women’s health supplements. I’m struggling to figure out which ads work best. I’ve tried a bunch of different ones, but none are getting many clicks.
I made one ad using AI that seemed great at first. It got lots of clicks right away. But then it stopped working so well. Now I’m not sure if I should keep using it or not.
I’m wondering:
- How do I know if an ad is doing well?
- How long should I run an ad before deciding if it’s good or bad?
- What’s a good click rate to aim for?
I’m on a tight budget, but I’m willing to pay a little for good advice. Thanks for any help you can give!
hey sophie, i’ve been there! fb ads can be tricky. for me, good metrics are CTR (aim for 1%+) and ROAS. give ads at least a week before judging. that AI ad might be worth tweaking - maybe new images or copy? don’t give up, it takes time to figure out wht works for ur audience. good luck!
Hey Sophie26! Facebook ads can be a real rollercoaster, right? I’m curious about that AI-generated ad you mentioned. What kind of content did it create? I’ve been thinking about trying AI for my ads too, but I’m not sure how well it works long-term.
Have you thought about testing different ad formats? Maybe video ads or carousel posts could grab more attention for your supplements? I’d love to hear what types you’ve tried so far.
Also, have you considered targeting specific interests related to women’s health? Sometimes narrowing down the audience can make a big difference. What kind of targeting have you experimented with?
Keep at it! It’s all about trial and error. What’s your favorite part about running your online store so far?
Sophie, optimizing Facebook ads for e-commerce can be challenging. Focus on your conversion rate and return on ad spend (ROAS) as key performance indicators. Typically, allow ads to run for at least 7-10 days before making decisions. This gives Facebook’s algorithm time to optimize delivery.
For click-through rates, aim for 1-2% as a starting benchmark, but remember that industry averages vary. Your AI-generated ad’s initial success followed by a decline could indicate ad fatigue. Consider refreshing the creative or adjusting targeting.
To improve performance, ensure your landing page aligns with your ad content and offers clear value propositions. Test different ad formats like video or carousel ads, which often perform well for health products. Continuously refine your audience targeting based on customer data and interests related to women’s health.