Kaufland, a German retail giant owned by the Schwarz Group (which also owns Lidl), is set to launch its online marketplace in Italy by summer 2025. This move aims to provide a European alternative to major e-commerce platforms like Amazon and eBay.
Key points:
Kaufland will offer a wide range of products across 6,400+ categories
The platform focuses on partnering with European sellers
It emphasizes transparency and compliance with EU regulations
No Prime-like service is planned
Questions to consider:
Can an EU-based e-commerce platform truly compete with established giants?
How important is the ‘Made in EU’ factor for online shoppers?
Will Kaufland’s European focus be enough to attract customers from Amazon or Chinese platforms like Temu?
What are your thoughts on this new entrant in the e-commerce market? Would you consider switching to an EU-based platform for your online shopping needs?
While the idea of an EU-based mega online store is intriguing, I’m skeptical about its ability to truly rival Amazon. The e-commerce giant has spent years perfecting its logistics, user experience, and vast product selection. Kaufland would need significant resources and time to match that level of efficiency and scale.
That said, there could be a niche for a platform focused on European sellers and products. Some consumers might appreciate the emphasis on local businesses and EU regulations. However, for many shoppers, convenience and price are paramount. Unless Kaufland can offer competitive pricing and fast shipping across Europe, it may struggle to attract a large customer base.
Ultimately, success will depend on execution. If Kaufland can provide a seamless shopping experience with unique benefits, it might carve out a respectable market share. But completely displacing Amazon seems unlikely in the near term.
Hmm, interesting development! I’m curious about how this might shake up the e-commerce landscape in Europe.
Do you think Kaufland’s focus on European sellers could give them an edge? I mean, there’s something appealing about supporting local businesses, right?
But I wonder… how will they handle logistics and delivery? Amazon’s got that down to a science. Can Kaufland match that level of convenience?
And what about pricing? Amazon’s huge scale often means better deals. How do you think Kaufland plans to stay competitive on that front?
I’d love to hear what others think about this. Would you guys be willing to give a new platform a try, even if it meant potentially slower shipping or a smaller product range at first? What would make you switch from your current go-to online store?
yeh, i think theres def room for a EU alternative to amazon. But theyll need to offer smthing unique to really stand out. Maybe focus on ethical sourcing or supporting small EU businesses? price and convenience r key tho. if they cant match amazons speed n deals, itll be tough to compete. curious to see how it plays out!
