I work in digital advertising and craft websites for a small outfit, yet my field seems to be fading fast. In 2024, nearly everyone boasts an online presence, and the market is flooded—especially with top-notch AI tools that build sites effortlessly. Our revamped sales team is persistently making cold calls, but success remains elusive. Is this a dying industry, or is my strategy just not hitting the mark?
Hey Daisy_Whimsical, I totally get where you’re coming from – it sometimes feels like the digital marketing scene is saturated and maybe even on the decline, especially with AI stepping in. But I’ve been thinking that maybe it’s less about the industry dying and more about it evolving in ways that demand smarter, more nuanced strategies. I mean, when everyone can get an online presence with a couple of clicks, it almost seems like the art of really connecting with an audience through a detailed, tailored approach becomes even more valuable.
I’m curious though, what aspects of digital marketing do you personally enjoy the most? Could there be room to pivot your strategy towards more consulting and relationship-building, or perhaps emphasizing unique content that AI can’t easily replicate? It might be worth exploring how the rising tide of automation is shifting client expectations – maybe there’s an opportunity to specialize in a niche that leverages your personal touch and expertise.
What do you think – is this just an evolution of the field or are we witnessing a tipping point that could force a fundamental rethink of how we attract and retain clients?
Digital marketing is not dying; it is undergoing a transformation that favors nuance and personalization over mass production. My own experience shows that while AI tools have streamlined some basic services, they have simultaneously amplified the value of analytical insight and strategic planning that only seasoned professionals can offer. We now see a higher demand for customized marketing solutions that align with evolving consumer behaviors. Rather than abandoning traditional methods, integrating innovative digital tools with expert consulting can better meet client expectations and drive success in this competitive arena.
digital marketing ain’t toast yet. think abt mixin ai with unique ideas, dont solely rely on cold calls. theres always a chance if u innovate a bit. sometimes a shift towards consultive approaches could really give u the edge.