Inconsistent E-commerce Transaction Tracking in Web Analytics

Ecom
1

Hey everyone, I’m having trouble with my website’s e-commerce tracking. It’s weird because sometimes it logs sales correctly, but other times it doesn’t pick them up at all. I’ve set everything up in my web analytics tool, but it’s not reliable.

Here’s a snippet of the code I’m using. It’s placed just before the closing body tag:

// Web Analytics Setup
var tracker = tracker || [];
tracker.push(['setAccount', 'UA-1234567-89']);
tracker.push(['trackPageview', '/purchase/complete/']);

(function() {
  var script = document.createElement('script');
  script.type = 'text/javascript';
  script.async = true;
  script.src = 'https://analytics.example.com/tracker.js';
  document.head.appendChild(script);
})();

// Transaction Data
tracker.push(['recordSale', '987654321', '', '25.99', '2.00', '3.50', 'City', '', 'US']);
tracker.push(['addProduct', '987654321', 'ABC123', 'Sample Product', '', '25.99', '1']);
tracker.push(['submitTransaction']);

Any ideas why this might not be tracking consistently? I’m stumped!

2

Hey there! :thinking: Have you considered looking into browser compatibility issues? Sometimes certain analytics scripts can act up in different browsers or versions. Maybe try testing your site across a few different browsers and see if the tracking is more consistent in some than others?

Also, I’m curious - are you seeing any patterns in when it does or doesn’t track properly? Like, does it happen more often during peak traffic times or with certain products? That could give some clues.

Oh, and random thought - but have you checked if there are any conflicts with other scripts on your page? Sometimes they can interfere with each other in weird ways.

Let us know what you find out! It’s an interesting problem and I’d love to hear more about what ends up solving it for you.

3

have u tried checking ur server logs? sometimes inconsistent tracking can be cause by network issues or timeouts. also, make sure ur not using any ad-blockers or privacy tools that might interfere with the analytics script. it might be worth double-checking ur implementation against the official docs too

4

I’ve encountered similar issues before. One thing to check is the timing of when your tracking code fires. If it’s executing before the transaction details are fully loaded, you might get inconsistent results. Try moving the tracking code to the end of your checkout process or using a callback function to ensure all data is available.

Another potential issue could be with data validation. Ensure all required fields in your ‘recordSale’ and ‘addProduct’ methods are populated correctly for each transaction. Empty or null values might cause tracking failures.

Lastly, consider implementing error logging for your tracking code. This can help you identify specific instances where tracking fails and provide more insight into the root cause of the inconsistency.