How do you determine your customer acquisition cost?

Consider a situation where you only take your base salary—ignoring any bonuses or additional forms of compensation—and then spread that amount evenly across every deal you have closed. I’m curious to know what figure you would calculate using this method. Specifically, what per-deal value do you arrive at when dividing your base pay by the total number of deals? This could offer insight into the cost associated with acquiring each customer.

i think it works as a base estiamte, but it won’t show added costs like overhead or markting. it’s a start, but u might miss some nuances.

In my experience, when I calculated my customer acquisition cost by dividing only my base salary by the total deals closed, it served merely as a starting point rather than a definitive metric. This method provides an initial gauge of how efficiently labor is converted into deals while disregarding other important investment areas. I have often found it beneficial to later incorporate costs such as ad spend and operational overhead to arrive at a more accurate representation of the true expenses involved in customer acquisition.

I have experimented with calculating my customer acquisition cost by dividing my base salary by the number of successfully closed deals. While this approach provides a baseline estimate, it strips away the complexities that other factors such as marketing spend, business development efforts, and overheads add to the complete picture. From my experience, such a method offers a rough indicator of efficiency in converting labor into closed business, although it should ideally be supplemented with additional metrics for a more comprehensive evaluation.

Hey everyone, I’ve been playing around with this idea and found that using only the base salary divided by the number of deals gives you a very narrow view of the true cost to acquire a customer. In my own experiments, the number seemed interesting at first glance but then made me wonder how much of the real action was hidden in other costs like ad spend, software, and even the energy you invest in working those late hours. What do you all think about extending this method? Have you tried mixing in additional factors or even creating a weighted model? I’m curious to see if a hybrid approach could give us a more rounded picture without getting too complex. Let’s chat about it!

hey, i use a method where i tack on a bit of overhead to my base salary then divide that by my deals. its kinda rough but gives a ballpark; sometimes not precise but it helps me see if im on track. lol