Overview: Share your early CAC numbers and explain how you secured your first 10–20 users. Include insights on ad performance and alternative outreach efforts.
Our initial customer acquisition cost was relatively modest since we leaned heavily on precise targeting rather than large-scale campaigns. In the early stages, we saw CAC numbers in the low tens of dollars per customer, largely influenced by cold email outreach and participation in active online communities related to our niche. These methods yielded quality leads and enabled us to land the first 10–20 users with a lower budget compared to more traditional advertising. Testing paid campaigns was part of our strategy too, but personalized outreach yielded the best early results.
i focused on organic growth and community chats over heavy paid ads. our low budjet approach alongside word of mouth and genuine convos helped land the first users pretty effectively. it was more about real connection than spendng big on marketing.
Hey folks, jumping in here with a bit of our early journey on customer acquisition. We started pretty lean. Instead of throwing money at broad ad channels, I opted to build genuine, real connections around our product. What really worked for us was hosting some low-key live sessions where we demo’d our product and got direct feedback right then and there. I also reached out to micro-influencers in our niche—just casual chats that soon turned into collaborative trials. Our initial CAC was on the moderate side, around what you’d expect for a personalized approach since a lot of the early engagement was time invested in conversations rather than high-cost advertising. I found that by focusing on community building through live dialogue, we not only gained our first 10-20 users but also formed a group of early believers willing to spread the word. Has anyone else tried a more interactive outreach instead of the usual cold emailing or paid ads? What kind of feedback did you gather from those early interactions? Would love to hear your thoughts on balancing time investment against a small ad spend in those crucial early stages.
In my early experience, I focused on minimizing advertising expenditure while maximizing direct engagement. We operated with a lean budget, yielding a CAC that was modest and manageable. I reached out to potential customers via industry-specific online groups and curated content on our blog, which helped build trust early on. Arranging one-on-one discussions and free trial sessions also played a critical role, converting interested prospects into our first 10-20 users. This approach not only reduced overall costs but also established a feedback loop that informed future marketing strategies.
i ditched large budgets, relying on organic posts and twitter threads. directly engaging with niche communities on slack and discord helped win early users without breakin the bank. sometimes a slight personal nudge does wonders over heavy ad spend.