I’m running a Chikankari e-commerce business that’s been around for a couple of years now. We’ve put a lot of effort into setting up our supply chain and network in Lucknow, even though we’re new to the industry.
Our online store is up and running, and we’re getting a fair number of orders. But I’ve always dreamed of turning this into something bigger. The problem is, we don’t have the money for fancy marketing campaigns or working with influencers.
Right now, we’re just breaking even. Does anyone have tips on how to grow our business without spending a ton of cash? I’m open to any ideas that could help us expand without breaking the bank.
Any advice from fellow entrepreneurs who’ve been in a similar situation would be really helpful. Thanks in advance!
Hey there, ClimbingMountain! Your Chikankari business sounds really intriguing. Have you thought about tapping into the power of user-generated content? It’s basically free marketing!
Maybe you could encourage customers to share photos of themselves wearing your pieces? You could even run a small contest where the best photo wins a discount on their next purchase. It’s a win-win - you get authentic content for your social media, and customers feel more connected to your brand.
Also, have you considered reaching out to fashion bloggers or small-scale influencers who might be interested in your products? Sometimes they’re willing to feature items in exchange for the product itself, especially if they love the craftsmanship.
Oh, and speaking of craftsmanship - do you show the behind-the-scenes of your Chikankari process? People love seeing how things are made. Could be a great way to showcase the skill that goes into each piece.
Just curious - what’s been your most successful marketing tactic so far? And what do you think sets your Chikankari apart from others in the market?
Drawing from my own experience in a similar niche, focusing on organic growth can yield significant benefits. Instead of spending on elaborate advertising, consider leveraging free social media platforms to build a storytelling approach around your craft. Emphasize the authenticity and heritage of Chikankari, which can engage an audience looking for handmade quality and tradition. Additionally, strengthen your website’s SEO to enhance organic visibility. Collaborations with local artisans or regional influencers can also bring incremental improvements without significant costs.