Optimized Budgeting for Lower CAC
Many online sellers overspend on retargeting. Instead, allocate 70% on fresh leads, 20% on cart abandoners, and 10% on loyal customers to significantly reduce CAC.
Hey everyone, really interesting thread so far! I’ve been exploring a slightly different angle on this and found that building and nurturing a community really helps to lower CAC. Instead of just divvying up budget percentages, I experimented with creating a referral program that not only rewards loyal customers for bringing in their friends but also makes them feel like part of something more exclusive. It seems that when customers feel connected to your brand, they’re not just converting—they’re also becoming advocates. Have any of you tried a similar community-building approach or leveraged localized influencers to fuel organic growth? I’d love to hear more about your experiences and any challenges you encountered along the way!