Beginning Digital Marketing with Basic SEO Experience: Need Certification Advice

As someone who is new to digital marketing and only has a rudimentary understanding of SEO, I am exploring options to further my expertise in this area. I am particularly interested in finding a suitable SEO certification that can help advance my career and knowledge. Additionally, I would greatly appreciate a detailed plan or roadmap that outlines the key steps I should follow to build on my current skills. Any recommendations on recognized programs and guidance for a structured progression would be really helpful.

hey dancingbutterfly, i think google’s free seo courses can be a nxt step. also check out small online classes, they r pretty helpful for breaking down the basics. sometimes, simple self study can do wonders. keep experimenting and learn as you go.

After working through several training modules myself, I suggest looking beyond the free introductory courses and considering a more comprehensive option. I found that HubSpot’s SEO certification provides both foundational lessons and advanced strategies, making it a solid investment in long-term skills. Its structured approach helped me transition from basic SEO principles to more technical areas like analytics and backlink strategies. Combining this certification with hands-on practice and real-time project challenges further cemented my learning. It serves as a useful guide through the various stages of digital marketing expertise.

Hey DancingButterfly, I’ve been exploring the digital marketing space for a bit now, and I found SEMrush’s free course pretty engaging as a start. It not only covers the basics but also gives you a practical glimpse into keyword research and competitive analysis. What really excited me was the way it pushed me to experiment on my own site, which can be super motivating! I’m curious though—has anyone here tried mixing certification courses with a device like a personal project or blog to really test out these SEO strategies in the wild? How did that work out for you? I’d love to chat about different pathways and tools that helped amplify your digital journey.