Are Facebook ads still effective for ethical e-commerce in 2025?

Hey everyone, I’m curious about the current state of Facebook advertising for legitimate e-commerce businesses in 2025. It feels like the landscape is always changing, and I’m wondering what strategies are working best these days.

Are you finding success with detailed, informative posts? Or are simpler, more natural-looking ads performing better? I’ve heard some people are using lead capture forms, while others prefer sending traffic straight to their product pages.

If you’re still getting good results from Facebook, what’s your secret sauce? Any tips on ad formats, targeting, or content that’s really resonating with customers? I’d love to hear about your experiences and what’s actually moving the needle for your online store.

Thanks in advance for sharing your insights!

Hey SwimmingCloud! Interesting question about Facebook ads in 2025. I’ve been experimenting a bit lately and noticed some trends. Have you tried using augmented reality ads? They seem to be gaining traction, especially for showcasing ethical products in virtual try-ons. What’s your take on user-generated content? I’ve found that featuring real customers using our eco-friendly items tends to resonate well. Curious to hear if others are seeing similar results or if there are other innovative approaches out there. How are you measuring success with your campaigns? It’d be great to swap notes on what metrics are most meaningful for ethical e-commerce these days.

yeah, fb ads can still work for ethical ecommerce. i’ve had some luck with authentik content that shows our products in real-life situations. transparency is key - we highlight our eco-friendly practices. engagement ads seem to do better than direct sale ones. its not easy, but with some tweaking and patience, you can find your groove on fb.

Facebook ads can still be effective for ethical e-commerce in 2025, but the landscape has definitely evolved. In my experience, the key is to focus on building genuine connections with your audience. I’ve found success with a mix of educational content and subtle product showcases. Video ads, particularly short-form content, tend to perform well. Personalization is crucial - leveraging Facebook’s AI targeting to reach the right people at the right time. It’s also important to be transparent about your ethical practices, as consumers are increasingly value-driven. While the platform has its challenges, with the right approach, Facebook can still be a valuable channel for ethical e-commerce businesses.