I have solid PPC skills mostly from lead generation and sectors with strict ad rules. How can I shift into ecom PPC even though my experience there is limited?
After spending a considerable amount of time in lead generation PPC, I encountered the necessity to adapt when transitioning to ecom. The primary challenge was recognizing that ad copy and audience targeting need to be more consumer-oriented. I focused on adjusting my metrics from purely click-based outcomes to including conversion tracking specific to ecom sales. This required a detailed study of product funnels and testing various ad formats. I recommend dedicating time to A/B testing and device-specific strategies to align with the dynamic nature of ecom markets.
Hey there, really cool thread going on here! I actually made a leap from more general PPC work into the ecom arena a little while back. I noticed that when you switch to ecom, it’s all about really getting under the skin of the product and figuring out what makes the customer tick. I’ve been experimenting with shorter, punchier ad copy and a lot more emphasis on visuals, which has been a fun challenge coming from a more traditional PPC mindset. It almost feels like you’re telling a mini story with each ad, doesn’t it? I’m curious, what kind of creative tweaks have you found effective when making that shift? I’m always on the lookout for fresh perspectives on bridging that gap!
hey, i made the same jump recenly. had 2 lean hard on creative retargting and understanding buyer behaviour – it’s a whole different scene. testing more dynamic ads helped me big time. trust the process even if it’s a bit confusing at start.