Planning a mobile app launch, our paid CAC calculation reaches 207 based on install costs. Is our estimation off given the low customer LTV and AI cost pressures?
Hey Sophie26, I found your post super intriguing! I’ve been tinkering with some CAC metrics myself, and it seems like there are a lot of moving parts with mobile apps. I wonder if you’ve been able to segment your costs by channel? Sometimes it helps to see if there’s a particular pathway where the install cost directly translates to higher engagement or LTV. I’m also curious if you’ve considered incorporating any longer-term user engagement factors into your CAC calculation. Maybe a deeper dive into post-install activity could shine some light on whether the high CAC might be offset by deeper retention down the line. What kind of post-install metrics are you tracking? I really enjoy this kind of analysis and would love to hear more about how you’re setting up your evaluation framework. Cheers and looking forward to hearing more details!
hey sophie26, maybe check some of the breakdowns beyond just installs. sometimes hidden factors in churn or low engagement device the cac. might be worth a revisit on those ai and retention costs. cheers!