Hey folks! I’m in a bit of a pickle and could use some guidance. I’ve just landed my first major client – a budding skincare e-commerce brand. While I’m confident in my skills with ad management and social media, I’m hitting a wall with content creation. The brand is still pretty new, so their content library is limited. I’ve been using what they have for ads and social posts, but I’m worried about running out of fresh material soon. This is especially concerning as I head into the second month of our partnership. How do you guys handle content creation for newer brands? Any tips on stretching what we have or generating new content quickly? I’m all ears for creative solutions to keep the momentum going and deliver solid results for my client. Thanks in advance for any advice!
hey max! been there, done that. heres a quick tip: product flatlay pics are gold. grab some props like flowers, crystals or whatever fits the vibe. snap away and boom - tons of fresh content. Also, ingredient spotlights are clutch. pick one active ingredient, explain benefits, show it in action. easy peasy content that educates n sells!
Hey there Max_31Surf! Sounds like you’ve got quite the challenge on your hands.
Have you thought about getting creative with product photos? Maybe you could do a series of close-ups or even fun, quirky shots that showcase the products in unexpected ways? Like, imagine a face cream jar chilling on a mini beach towel or nestled in a bed of fresh flowers. 
What about behind-the-scenes content? People love that stuff! Could you chat with the brand owners about their inspiration or show snippets of the production process? It’s a great way to humanize the brand and create a connection with potential customers.
Oh, and how about some before-and-after transformations? If you can get permission from some early users, that could be gold for showcasing results. Just an idea!
Have you considered running a small contest or challenge? Something like ‘Share your skincare routine’ could generate a ton of user content you could repurpose. Plus, it gets people engaged with the brand.
Just spitballing here, but what do you think? Any of these spark some ideas for you?
Having worked with several new skincare brands, I can relate to your content challenges. One effective strategy I’ve employed is leveraging user-generated content. Encourage customers to share their experiences and results, then repurpose these testimonials across various platforms. This not only provides fresh content but also builds trust with potential buyers.
Another approach is to focus on educational content. Create short, informative pieces about skincare ingredients, routines, or common skin concerns. This positions your client as an authority in the field and provides valuable content for their audience.
Lastly, consider collaborating with micro-influencers in the beauty space. They can create content featuring your client’s products, which you can then use in your marketing efforts. This approach often yields authentic, relatable content that resonates well with audiences.