Hey guys, I’m in a bit of a pickle. I’ve landed my first big client – a new skincare e-commerce brand. While I’m pretty good with running ads and managing social media, I’m hitting a wall with content.
The brand is still fresh, so there’s not much existing material to work with. I’ve used up most of their content in the first month, and now I’m worried about what to post for month two.
How do you keep the content flowing for a new brand? Any tips on creating more UGC or other visuals when the client doesn’t have a big content library yet? I really want to keep delivering results, but I’m starting to sweat about running out of stuff to post.
Oh wow, content creation for a new skincare brand? That’s so exciting! Have you thought about collaborating with micro-influencers? They could create some fresh content for you without breaking the bank. Plus, it’s a great way to build buzz!
What about running a customer photo contest? Ask people to share their skincare routines or best glow-up pics using your client’s products. Could be a goldmine for UGC!
Ooh, and seasonal skincare tips could be fun too. Like, how to transition your routine from winter to spring. That’s always relevant, right?
Just curious - what’s your favorite product from the brand so far? Maybe you could do a series diving deep into each product’s benefits?
Keep us posted on how it goes! I’m sure you’ll come up with some amazing ideas.
hey there! as someone who’s done social for a few beauty brands, i get the struggle. have u tried doing product flat lays with everyday items? like, put the moisturizer next to a cup of coffee or some flowers. it’s an easy way to make content without needing models. also, ingredient spotlights are gr8 for educating followers and fillin up ur content calendar. good luck!
As someone who’s worked with several skincare startups, I can relate to your content struggle. One effective strategy I’ve used is to focus on educational content about skincare ingredients and routines. This approach doesn’t rely on brand-specific visuals and can position your client as an industry expert.
Consider creating infographics or short video clips explaining common skincare concerns and how to address them. You can also feature before-and-after scenarios using stock images or illustrations to showcase potential results.
Another tactic is to leverage user-submitted questions or concerns as content fodder. Encourage followers to ask skincare questions, then create posts answering these queries. This not only generates content but also enhances audience engagement.
Lastly, don’t underestimate the power of behind-the-scenes content. Even if the brand is new, showcasing the product development process or introducing team members can create a personal connection with the audience.
Have you thought about collaborating with micro-influencers? They could create some fresh content for you without breaking the bank. Plus, it’s a great way to build buzz!