I’ve been working with user-generated content (UGC) videos for my e-commerce store over the past few months. I’ve tried different methods but it’s hard to determine where to invest more money. Each method has its advantages and disadvantages, and I’m still trying to decide which one to stick with. Since I’m also on a tight budget, I could really use some advice.
Initially, I handled everything myself for the first month and a half and had my cousin edit the videos for $50. This brought in only a few sales, roughly $140, while spending about $300 a month on ads. It became unsustainable since I didn’t have the time to continue recording or editing videos myself.
My e-commerce store primarily sells dietary supplements and vitamins. After my cousin found a full-time job, I hired a UGC agency. They were professional but didn’t deliver the results they promised. Although sales increased to around $320, their high fees ($50 per video) made it hard to break even.
Based on friends’ recommendations, I switched to using AI video tools because they are more affordable at $100 a month for 10 videos. One month in, I’ve made approximately $280 in sales, but it’s still not profitable.
Do any of you have suggestions or think I should continue using AI for UGC video ads? I’m aware there’s no perfect solution, but if anyone has experience to share, I would greatly appreciate it.
