Struggling with acquisition on Meta as the algorithm favors retargeting current customers. Anyone discovered alternative methods that don’t rely on heavy discounts for brands with high repeat purchase rates?
My experience shows that when conventional Meta strategies face hurdles, diversifying the approach is pivotal. One alternative is leveraging paid search ads, particularly by aligning keyword strategies to capture high-intent visitors who are new to the brand. Another successful tactic has involved creating engaging untargeted video content that highlights the brand’s story and lifestyle, directly appealing to potential customers. Experimenting with programmatic ads also offers a less algorithm-bound approach. Over time, investing in quality user-generated content and authentic storytelling has proven to generate sustainable new customer inflow.
Hey CreativeBlogger88 and everyone,
I’ve been thinking a lot about how our strategies lean so heavily into retargeting, and I recently experimented with something a bit different. Instead of focusing on the usual discount-driven avenues, we started partnering with micro-influencers who really resonate with our brand values. We aimed to share stories in a more narrative-driven way that connects with audiences on an emotional level rather than just pushing price points. The results weren’t a blockbuster overnight, but I noticed that the new customers we attracted were really engaged with what we stood for.
I’m curious though – have any of you tried any unconventional narrative approaches or collaborations that could steer away from the typical discount traps? What kind of storytelling or creative partnerships have sparked real interest among fresh audiences in your experience?
Can’t wait to hear your insights!