What expenditure do you currently incur per new client, and how does that compare with your average order value? For recurring service models, could you share details on the usual monthly fee as well as the client attrition rate? I am keen to learn about the experiences of other agencies in managing and optimizing these metrics.
Hey everyone, I’ve been tinkering with our strategies and wanted to share what’s been happening on my side. We’ve recently shifted our focus towards a more personalized outreach and inbound content that has brought down our per-client acquisition costs to about 60% of our average order value. For those offering recurring services, our subscription model is priced around $200 monthly and we’ve seen churn rates settling in the low single digits, which is pretty encouraging considering the long-term engagements we’re getting. I’m especially interested in how small optimizations in client follow-ups have made such a difference for us. Have any of you tried blending CRM data with targeted outreach to see enhanced client renewals? And what kinds of adjustments have made the most impact on keeping your clients loyal over time? Really curious to learn about the different tweaks everyone has found effective!
I have observed that a more targeted digital marketing strategy has helped lower the cost per acquisition compared to broader campaigns. In my experience, our cost per new client usually comes in at about two-thirds of our average order value, which allows us to maintain a healthy margin. For our subscription-based services, a monthly fee of approximately $220 has worked well, with a client attrition close to 12% annually. This balance, achieved by focused outreach and regular service enhancements, has proven beneficial in both attracting and retaining clients over time.
i’ve been playing around with retargteting & organic SEO. we saw our spend per client drop to like 50% of avg order value. our monthly sub cost is around $180, with a churn rate roughly 10%. trying out diff methods, but results r coming along.
I have recently experimented with refining my digital strategies by integrating targeted email campaigns with strategic partnerships. By focusing on client segments more likely to benefit from our higher-tier offerings, our overall acquisition expense has decreased to nearly 55% of the average order value. For our recurring service model, the fee is generally around $210 and we are seeing attrition rates in the 8-10% range. Regular analysis and fine-tuning of customer interactions has provided a better balance between acquisition costs and lifetime value, ensuring more sustainable client engagements.