I run a startup e-commerce business and face high agency fees. While their ad performance is decent, is it realistic for a beginner to learn and manage advertising alone?
Hey ExploringAtom, I’ve been in a similar spot and it’s honestly a bit of a debate between cutting costs and ensuring quality. I started dabbling on my own while keeping the agency around for the heavy decisions. What really got me thinking was how much time you can realistically invest in learning the intricacies of ad performance without it affecting day-to-day operations. It got me wondering—what’s the biggest challenge for you right now? Is it getting comfortable with all the analytics, or maybe the creative side of making compelling ads? I’ve seen people find a middle ground by slowly transitioning some projects on their own while keeping a safety net. I’d love to hear more about your current skills and how hands-on you want to get. What part of the process excites you the most? Let’s chat about it!
I have navigated similar challenges in my experience running an online business. Transitioning from full agency reliance to managing campaigns independently is feasible though it requires time and dedication. Initially, I partnered with an agency while gradually assuming more control over advertising efforts. This approach helped maintain quality results while I developed a solid understanding of campaign metrics and strategic adjustments. It is advisable to progressively experiment with self-management rather than immediately ending the contract, ensuring you do not compromise the established momentum in ad performance.
hey exploringatom, if u can carve out some time to learn digital ads bit by bit u might manage fine. consider slowly shifting some tasks over while still having a pro in backup. it could help avoid costly mistakes while cutting down fees.