Yesterday, our boss invited a ‘digital marketing specialist’ who offered perplexing suggestions. He recommended that our Meta ad names be SEO-friendly and mistakenly linked ‘meta descriptions’ to Facebook/Instagram profiles. Has anyone encountered similar advice before?
The suggestions provided appear to confuse different aspects of online marketing. In my experience, merging SEO terms with social media advertising strategies can lead to inefficient campaign setups. I’ve seen cases where digital marketing experts tried to apply website optimization tactics to social media platforms, which inherently operate differently. Using SEO-friendly ad names might work if done carefully, but trying to force traditional meta description practices onto profiles is unlikely to produce desired results. It is essential to clearly understand the distinct roles of SEO and social media marketing to avoid such pitfalls.