I often feel a mix of anticipation and letdown when I spot listings for a ‘Marketing Manager’ position. Initially, I imagine roles involving deep dive market analysis, competitive research, and strategic sales support. However, many of these advertisements primarily highlight digital strategies and content creation tasks. This shift makes me wonder if companies now explicitly require expertise in digital marketing rather than the broader responsibilities I once expected.
In my experience, the shift toward digital marketing roles isn’t just a change in job title; it’s a significant evolution of business priorities. Traditionally, employers expected a blend of strategic planning, market research, and broad communication skills. Nowadays, measurable metrics and online engagement are becoming more crucial, pushing companies to seek digital marketing expertise. This transformation suggests that even if the role appears to be a marketing manager, candidates with hands-on experience in digital platforms and data analysis might be better suited to drive successful strategies.
i reckon its more about blendin rough insights with digi experiance. old skills still count but now its all on line engagement and metrics driving the role. companies want flexible, digital savvy peeps, not just survey whizes.