My Startup Almost Became a Unicorn, But I Messed Up - Here's What Happened

Hey everyone, I want to share a story about my startup that almost made it big, but didn’t. It’s a cautionary tale that might help other founders out there.

Back in 2006, I started a company called PayEasy. The idea was simple: let people buy stuff online and pay for it in weekly installments. Think “Get that new phone for just $10 a week!” Sound familiar? Yeah, it’s basically what Affirm and Klarna do now. We were just way too early to the party.

At first, things were amazing. Big-name investors were throwing money at us. We sold half a million bucks worth of stuff in our first month! I was on top of the world, speaking at events, throwing parties. Everyone thought we were the next big thing.

But then it all fell apart. The 2008 financial crisis hit, and suddenly no one wanted to touch us. We ran out of money fast. Even worse, we realized our customers couldn’t afford the weekly payments. It was mostly single moms trying to buy presents for their kids. I felt awful.

I spent over a year trying to save the company, but it was hopeless. The weird thing is, when I finally gave up, nothing bad happened. Investors had already written us off. No one cared. I had stressed for nothing.

Looking back now, it feels like ancient history. It sucked at the time, but life went on. The lesson? Failures happen, but they’re not the end of the world. What matters is how you pick yourself up and move forward.

Your experience with PayEasy is a stark reminder of how volatile the startup world can be. The concept was sound, but timing and market conditions weren’t in your favor. It’s interesting to see how similar models like Affirm and Klarna are thriving now, proving your idea had merit.

The 2008 financial crisis was a brutal test for many businesses, especially those in the financial sector. It’s commendable that you persevered for a year trying to save the company. That resilience is a valuable trait in entrepreneurship.

Your realization about the stress being somewhat unnecessary is quite insightful. Often, we put immense pressure on ourselves, forgetting that failure is a common part of the startup journey. The fact that you’ve been able to reflect on this experience and share it speaks volumes about your growth as an entrepreneur.

Have you considered re-entering the fintech space with your accumulated knowledge and experience? The market seems more receptive now to innovative payment solutions.

Wow, what a rollercoaster ride you had with PayEasy! It’s crazy how close you came to hitting it big. Your story really hits home - I’ve seen friends go through similar ups and downs with their startups.

I’m curious, looking back now, do you think there was anything you could’ve done differently to weather the 2008 crisis? Or was it just one of those perfect storms that no amount of planning could’ve prepared you for?

It’s fascinating how your idea is basically what Affirm and Klarna are doing now. Have you ever reached out to them or considered getting back into that space? Seems like you were really onto something, just a bit ahead of the curve.

Also, that part about the stress being for nothing - that’s such a powerful realization. How has that changed your approach to business or life in general since then? I bet it’s made you way more resilient.

Thanks for sharing your story. It’s a great reminder that even when things don’t work out as planned, there’s always something valuable to take away from the experience. Keep pushing forward!

man, that’s rough. been there, done that. startups are a wild ride, huh? but hey, at least u learned something. i think the real win is figuring out how to bounce back. mayb next time youll hit that unicorn status! keep hustling, bro