Effective Organic Video Strategies for Customer Acquisition

My basic PDF converter app’s engagement has fallen. I seek creative tips for crafting brief, engaging social media videos on TikTok and Instagram to attract organic users. Any ideas?

Hey FlyingEagle, I was thinking about mixing up the narrative a bit – maybe try sharing some behind-the-scenes snippets of how your app makes life easier for users. Imagine narrating a mini story where someone faces a common hassle with their documents and then your converter comes to the rescue. Have you thought about illustrating a real-life scenario in a light, fun way that quickly grabs attention on TikTok or Insta? I wonder if adding a personal touch to your content might spark some genuine interest. What type of stories or everyday moments tied to document challenges do you think your audience could relate to best? Keen to hear more about what vibes you’ve felt might work for you!