Hey everyone,
I just landed two exciting clients for my marketing agency. One is a brand that combines gym wear and streetwear, and the other is a pure streetwear brand. I’m pumped to start working on their campaigns, but I could use some input from the community.
Does anyone have experience running e-commerce campaigns for fashion brands like these? What strategies have worked well for you? I’m especially interested in:
- Best platforms for reaching the target audience
- Effective ad formats (video, carousel, etc.)
- Tips for showcasing the products
- Ideas for engaging content that resonates with streetwear fans
Any insights or lessons learned would be super helpful. Thanks in advance for your advice!
Having worked with several streetwear and athleisure brands, I can say that Instagram and TikTok are your best bets for reaching the target demographic. These platforms are visual-heavy and perfect for showcasing fashion. For ad formats, video content tends to perform exceptionally well, especially short-form videos that highlight the product’s features or show it in action.
One strategy that’s proven effective is collaborating with micro-influencers in the streetwear scene. They often have highly engaged followers and can provide authentic product placement. Additionally, user-generated content campaigns can be powerful – encourage customers to share photos wearing your clients’ products and feature the best submissions on your social channels.
Lastly, don’t underestimate the power of storytelling. Create content that goes beyond just showcasing the product – focus on the lifestyle and culture associated with streetwear. This approach tends to resonate more deeply with the audience and can help build a stronger brand connection.
Hey there! As someone who’s always on the hunt for cool streetwear, I’m super excited about your new clients! 
Have you thought about using Pinterest? It’s not just for DIY and recipes anymore. I’ve noticed a ton of streetwear inspiration boards popping up lately. Could be a goldmine for showcasing your clients’ stuff in a visually appealing way.
What about doing some behind-the-scenes content? Like, showing how a design goes from sketch to final product? I always find that kind of stuff fascinating, and it might help people feel more connected to the brands.
Oh, and have you considered doing any pop-up events or collaborations with local artists? Could be a great way to generate buzz and get some killer content for socials.
Just curious - what’s your take on using augmented reality for virtual try-ons? I’ve seen a few brands experiment with it, and it seems pretty cool. Do you think it’s worth exploring for your clients?
Keep us posted on how it goes! I’d love to hear what strategies end up working best for you.