I initiated a free digital marketing audit using video ads and a multi-step sign-up form. I’m seeking advice to refine this approach and assess its viability in Western markets.
It appears that the current method is effective, but based on my experience there are a few areas worth examining further. The multi-step sign-up process might benefit from reducing the number of interactions required, which could lower drop-off rates. Additionally, tailoring the language and visuals specifically for Western audiences can help build trust and clarify the value proposition. Testing different ad copy lengths and formats can also provide insights into which elements resonate best. Finally, consider integrating subtle reminders during the process to re-engage users who show signs of hesitation.
Hey there, SwimmingCloud! Congrats on hitting 104 signups already - that’s pretty exciting. I’m really curious about your video ad strategy. It sounds like the video ads are doing a ton of work, but I wonder if you’ve noticed any trends in the engagement or drop-off points during the video. I’m thinking that sometimes tweaking the narrative or even the length of the video might help drive even more interest. Also, I’m intrigued by your multi-step sign-up form; have you ever experimented with reducing friction by adjusting how many steps there are, or maybe changing what information is requested at each step? It might be worth A/B testing a couple of variations to see if you can bump the conversion rate even further in Western markets. I’m also curious about your targeting strategy through Facebook—do you also test interests or behaviors that could be driving the most qualified traffic? Would love to hear more about any experiments you run or challenges that pop up as you tweak the process!