2024 Upwork Client Acquisition Costs: What Are Your Results?

In 2024, my Upwork expenses averaged around $145 per acquired client with modest proposal-to-hire numbers. How do your customer acquisition costs compare on this platform?

hey, ive avg roughy $150 too. tweaking niche choice and proposal style sometimes trims the cost. didnt notice huge differences but its trial an error. best luck!

My client acquisition costs on Upwork typically average around $130, although this figure has varied upon adjusting my niche focus and proposal approach. I found that targeting less saturated specialties, while ensuring I tailor my proposals, can reduce expenses even if the conversion rate initially appears modest. Constant tracking of proposal performance and client feedback has been essential. I recommend experimenting with services and refining messaging to better align proposals with client expectations, which has led to gradually lowering my acquisition costs over time.

Hey, I’ve been monitoring my figures over this past year and I’m hovering around $160 per client. It’s interesting to see so many variations depending on how I tweak my proposals or target specific niches. Sometimes I wonder if adjusting my timing or even trying out slightly different pitch styles might drive those costs down further. Have you ever experimented with customizing proposals for different client types, or maybe resetting your rates seasonally? I think it could be worthwhile to explore how economic trends impact these acquisition costs too. Would love to know if anyone else has seen any noticeable shifts based on broader market changes!